Looking back on a lifetime of great fishing, the british angler shares h. This is the book my non fishing friends read and admire. How jr hartley helped yellow pages shift perceptions. Fly fishing by j r hartley classic yellow pages tv advert. The man, the memorieseven the book dont really exist. Author michael russell wrote and published fly fishing.
An outofprint book on fly fishing may not seem like the most likely candidate for an ad that people will continue to talk about 35 years later. In fact just before i opened the shop, nearly six years ago now, fly fishing by jr hartley was the only book sitting in the window. Sep 01, 2017 the local business directory that helped jr hartley find his book on fly fishing is set to go out of print. The payoff came when he tracked down a copy, asked for it to be reserved and revealed.
Oct 22, 2016 jr hartley was a fictional character in a popular advertisement promoting the yellow pages. Like joe t my copy of this book is simply called fly fishing by j r hartley, perhaps they changed the title later on because this copy certainly goes back to the early 90s which is when i first read it. The ad was so successful that it spawned a spinoff book of the same fly fishing title by a fictional character called jr hartley. This, of course, is the book that anyone who lived in the uk in the 1980s would remember from the now classic yellow pages tv advert which featured an man traipsing around londons used book shops looking for an old book, only finding success with the. Jun 26, 2015 8 results for fly fishing by jr hartley. Almost 30 years after lovable gent jr hartley and his hunt for a book about fly fishing captured the hearts of the nation, the yellow pages publisher is to give the famous tv ad a. Which was sort of like a local internet only heavier and printed in a book. The payoff came when he tracked down a copy, asking for it to be reserved and revealed that he was the author.
In his yellow pages ad, lumsden was seen calling bookshops in pursuit of a book on fly fishing by jr hartley. It also brought a smile to my face seeing fly fishing by j. The reason i keep it is partly so i can say to those smart alecs look there it is. The voiceover booms soothingly good old yellow pages. I happily awarded this book 5 stars for one reason and one reason only. A man wrote a book and decided to use this name as his pen name as it had become so popular. Memories of angling days, also published as fly fishing by j. Jr hartley was a fictional character in a popular advertisement promoting the yellow pages.
Fly fishing by jr hartley published 1946, eros press, berwick street, w1 for diana it was a crisp september morning, worthy of the name autumnal even though the sun did its best to warm the ground below the oranges and browns of the trees in my somewhat overgrown garden. Hartley is a collection of fishing themed anecdotes and stories by michael russell, cheekily using the pseudonym of the muchloved character j. Hartley made famous in the yellow pages adverts of the 1980s. A writer named michael russell not known to me got a flyfishing author, peter lapsley who was known to me, i met him a couple of times, a real james bondean behindthescenes british exmilitary man his remarkable, flinty eyes, back in the 1970searly 80swhen i met him had almost certainly seen things nobody. Feb 11, 2011 fly fishing by j r hartley classic yellow pages tv advert asseenonthetv.
Yellow pages to stop printing directory after 51year run. This is a one prim novelty object, you cant actually read this book or learn anything about fly fishing from it. If youre under thirty then youre a pretty rare thing in fly fishing, and thats a problem. The 48page folio was published by tackle dealer william blacker in 1842. When autoplay is enabled, a suggested video will automatically play next. A writer named michael russell not known to me got a flyfishing author, peter lapsley who was known to me, i met him a couple of times, a real james bondean behindthescenes british exmilitary man his remarkable, flinty eyes, back in the 1970searly 80swhen i met him had almost certainly seen. Nov 30, 2001 but it was jr hartley, the ageing fictional author of fly fishing who appeared in the yellow pages tv campaign after 1983, with whom he became most strongly associated. Jan 01, 1991 like joe t my copy of this book is simply called fly fishing by j r hartley, perhaps they changed the title later on because this copy certainly goes back to the early 90s which is when i first read it. Michael russell, publisher who wrote a bestselling spoof book on fly fishing by the yellow pages jr hartley obituary michael russell, publisher who wrote a bestselling spoof book on fly. Hartley is a collection of fishingthemed anecdotes and stories by michael russell, cheekily using the pseudonym of the muchloved character j. Yell casts jr hartley ad into digital era media the guardian. Fly fishing is an excellent meditative tool, psychologists call it effortless attention your brain is sufficiently occupied it cant worry about work but not so occupied as to be emitting steam.
The yellow pages will no longer be published on paper from next year onwards, more than. Read all these works, and you will shorten the fly fishing enlightenment curve by 2030. In 1991, a book called fly fishing was published, bearing his name, and this was followed by a couple of sequels one on golf, which mr h took up in 1994. It was all part of a clever yellow pages campaign more than 30 years ago, but the campaign was so memorable that a real book of fake fly fishing memories was published eight year later, and it became a. Feb 05, 2011 almost 30 years after lovable gent jr hartley and his hunt for a book about fly fishing captured the hearts of the nation, the yellow pages publisher is to give the famous tv ad a digitalera. We have new and used copies available, in 1 editions starting at.
Norman lumsden had a varied and successful career he was also an opera singer. It got yellower when our old cat sul relieved himself all over it, his usual. Fly fishing by j r hartley becomes best seller the man never existed except in the minds of an ad man, and the book was never written. The book was a best seller and led to two additional best sellers under.
Fly fishing by j r hartley classic yellow pages tv. The local business directory that helped jr hartley find his book on fly fishing is set to go out of print. For those of you too young to know or too old to remember, j. Glasgow angling centre unit 1 the point retail park, 29 saracen street, glasgow, g22 5ht tel.
Michael russell, publisher who wrote a bestselling spoof book. Hi there, yes a book called fly fishing by jr hartley does existnow. But add in the heartwarming charm of jr hartley and its not only one of the most memorable ads of the 1980s, its also peoples favourite, according to a marketing week and yougov omnibus poll. Fly fishing by j r hartley becomes best seller blogger. Aug 29, 20 the advert also inspired author michael russell to publish fly fishing, memories of angling days, by j. It was a thoroughly delightful ad and jr hartley became very popular indeed.
Jun 12, 2018 an outofprint book on fly fishing may not seem like the most likely candidate for an ad that people will continue to talk about 35 years later. J r hartley probably the best yellow pages advert ever 321 likes. Fly fishing by j r hartley classic yellow pages tv advert asseenonthetv. J r hartley probably the best yellow pages advert ever. Aug 18, 2006 im looking for a book called fly fishing by jr heartley. Numerous and frequentlyupdated resource results are available from this search. The classic yellow pages advert starring jr hartley first shown in 1983. Nov 29, 2001 in his yellow pages ad, lumsden was seen calling bookshops in pursuit of a book on fly fishing by jr hartley. Go search best sellers gift ideas new releases deals store coupons. Impress your friends that you own a copy of this sought after publication. It was published by stanley paul in 1991 and was intended to capitalise on the popularity of the j. Yellow pages fly fishing by j r hartley tv advert music. But it looks good on your bookshelf or coffee table.
Yell casts jr hartley ad into digital era media the. Reliable information about the coronavirus covid19 is available from the world health organization current situation, international travel. Michael russell, publisher who wrote a bestselling spoof book on fly fishing by the yellow pages jr hartley obituary the book was inspired by a television ad featuring a. Fly fishing by j r hartley classic yellow pages tv advert youtube. Discover delightful childrens books with prime book box, a subscription that delivers new books every 1, 2, or 3 months new customers receive 15% off your. Hartley, is a fishing book by british angling author michael russell under the pseudonym of j. Oclcs webjunction has pulled together information and resources to assist library staff as they consider how to handle. Hartley casts againmore memories of angling days 1992 and golfing by j. Hartley, is a fishing book by british angling author michael russell under the. Hartley again but update him with a steampunk vibe and some bionic implants. Feb 03, 2019 forget jr hartleys book on flyfishing. Feb 01, 2011 the classic yellow pages advert starring jr hartley first shown in 1983. This is the book my nonfishing friends read and admire. Inspire a love of reading with prime book box for kids discover delightful childrens books with prime book box, a subscription that delivers new books every 1.
Hartley was the star of a tv advert for yellow pages. In the yellow pages tv advert, first shown in 1983, he was seen phoning secondhand bookshops in pursuit of a copy of fly fishing by j. Apr 01, 2020 michael russell, publisher who wrote a bestselling spoof book on fly fishing by the yellow pages jr hartley obituary the book was inspired by a television ad featuring a kindly old. A very good book without inscriptions, in a very good. This classic tv ad lasted many years on our screens featuring a man searching for a book. Michael russell, publisher who wrote a bestselling spoof. It featured an elderly man asking bookshops for fly fishing by jr hartley.
Childrens author mackenzie keeble, from meir, became embroiled in a council row over posters promoting his books and family reading. Jan 23, 2009 fly fishing by jr hartley there used to be a pub near where i live called the old english gentleman, and that title fitted jr hartley, star of a 1983 yellow pages telly ad, to perfection. But it was jr hartley, the ageing fictional author of fly fishing who appeared in the yellow pages tv campaign after 1983, with whom he became most strongly associated. An iconic yellow pages fly fishing advertisement has been remade with the main character jr hartley replaced by a dj hunting for a dance track. When lumsden died on 28 november 2001 at the age of 95, the advertisement was broadcast again in his memory, nearly 20 years after its first appearance. Iconic jr hartley advert remake with dj business news.
The book was a best seller and led to two additional best sellers under the pseudonym j. We discovered mr hartley, played by actor norman lumsden, making his way around various second hand bookshops, seeking a copy of an out of print book called. A few years ago one of the most popular television commercials broadcast in the uk showed an old gentleman scouring his local bookshops in search of an outofprint book. Beautiful 170yearold manual that brought fly fishing to the masses set to sell for thousands. Jr hartleys quest for a copy of fly fishing was so convincing that many viewers believed he was a real person. Putting aside the hype from the yellow pages adverts this is a good read made up of short stories with fly fishing as a background. However, formatting rules can vary widely between applications and fields of interest or study.